Bengali Cultural Heritage & The Joynagar Story
Every festival in Bengal carries a flavor. Discover which Joynagar products belong to each celebration — with image, story and shop links.
A land of festivals, food & craft
Bengal’s identity is woven from harvest rituals, puja traditions and seasonal foods. Each festival has signature products — the fresh Nolen Gur of Poush, the rasgulla of Durga Puja, the honey of Sundarban — and Joynagar brings them together for retail customers worldwide. We ship globally in 4–7 days.
Poush Parbon — Nolen Gur & Joynagar Moa
About the festival: Poush Parbon (Makar Sankranti) celebrates the winter harvest. Fresh date-palm sap becomes nolen gur, and households prepare pithe & puli.
Related Joynagar products: Joynagar Moa · Nolen Gur (liquid) · Patali Gur · Nolen Gur Rasgulla
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Durga Puja — Rasgulla, Bhog & Bijoya
About the festival: Durga Puja is Bengal’s principal festival—five days of family, bhog (prasadam), and cultural rituals. Sharing sweets is central to the celebration.
Related Joynagar products: Rasgulla · Sandesh · Puja Samagri · Nolen Gur Rasgulla
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Saraswati Puja — Purity, Books & Payesh
Children worship books and tools of learning. Traditional vegetarian payesh sweetened with Patali Gur is an offering of purity.
Related Joynagar products: Patali Gur · Sola Wood Flowers · Puja Samagri
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Bijoya Dashami — Sweet Exchange & Blessings
After the last aarti, families exchange sweets and blessings. Joynagar’s Rasgulla and seasonal Nolen Gur Rasgulla are popular bijoya gifts.
Related Joynagar products: Rasgulla · Festive Gift Hampers
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Read more about Bijoya →
See the tradition live
Scan the QR to watch the Moa-making video — a short documentary showing how fresh Nolen Gur is turned into our signature Joynagar Moa.
Bring Bengal home — fast worldwide shipping in 4–7 days.
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